SWOT analysis template

A SWOT analysis deck that goes beyond four boxes of bullet points. It states the decision the analysis is for and where the evidence came from, gives strengths, weaknesses, opportunities and threats a slide each with room for proof, then crosses them into strategies, the TOWS step most SWOTs skip, and ends with owned, dated priorities.

Templates

SWOT analysis (presentation): Lay out strengths, weaknesses, opportunities and threats for a business, product or plan, then turn them into strategies and next steps in 9 slides.
Marketing plan (presentation): Lay out audience, goals, channels, budget and measurement for a campaign or a year.
One-page business plan (document): Capture your whole business on one page: problem, solution, customers, revenue, competition, goals and funding needs.

How to use these templates

Write the decision at the top before you brainstorm, for example "Should we open a second store in 2027?". It keeps the SWOT focused.
Open the template and give the AI your notes, survey results or a short description of the business, and ask it to sort them into the four quadrants.
Check each point: strengths and weaknesses must be internal and within your control, opportunities and threats external. Move anything in the wrong box.
Fill the two strategy slides, choose three priorities with owners and dates, then download as PowerPoint or open it in Google Slides.

Making a SWOT analysis useful

Back every point with evidence. "Strong brand" means little; "4.8 stars from 1,200 reviews" can be acted on.
Keep three to five points per quadrant, ranked by importance. A SWOT with fifteen strengths has not made any choices.
Look outside your own team for opportunities and threats: customer interviews, competitor sites, market reports and changes in law.
Cross the quadrants. Strengths with opportunities give you moves to make; weaknesses with threats show where you are most exposed.
Make it comparative. A strength only counts if it is stronger than what customers can get from the alternatives.
Date it and revisit it. A SWOT is a snapshot; review it every six or twelve months or when the market shifts.

Frequently asked questions

What is the difference between SWOT and TOWS?

SWOT lists the four factors. TOWS combines them into strategies: strengths with opportunities, strengths with threats, weaknesses with opportunities and weaknesses with threats. This template includes both.

Can I use it for a personal SWOT analysis?

Yes. Ask the AI to "make this a personal SWOT for my career", with your skills as strengths and the job market as opportunities and threats.

Can students use it for an MBA case study?

Yes. Paste the case facts, ask the AI to fill the quadrants, then check each point against the case before presenting.

Can I edit it in Google Slides?

Yes. Download as PowerPoint and open the file in Google Slides, Keynote or PowerPoint.