Free swot analysis template
Lay out strengths, weaknesses, opportunities and threats for a business, product or plan, then turn them into strategies and next steps in 9 slides.
What's in this template
Slide 1: SWOT analysis: [Company, product or plan]
- [Team or author] · [Month year]
Slide 2: Why we did this
- Decision to make: [e.g. whether to open a second store in 2027]
- Scope: [business unit, product or market covered]
- Sources: [customer survey, sales data, competitor review, team workshop]
Slide 3: Strengths (internal)
- [Strength 1 with evidence, e.g. 4.8-star rating from 1,200 reviews]
- [Strength 2, e.g. 38% of customers return each month]
- [Strength 3, e.g. our own supply of a key ingredient]
Slide 4: Weaknesses (internal)
- [Weakness 1, e.g. 70% of sales come from one channel]
- [Weakness 2, e.g. no online ordering]
- [Weakness 3, e.g. the owner does all purchasing]
Slide 5: Opportunities (external)
- [Opportunity 1, e.g. a new office park opening 1 km away in 2027]
- [Opportunity 2, e.g. delivery apps growing 20% a year in our city]
- [Opportunity 3, e.g. local demand for corporate catering]
Slide 6: Threats (external)
- [Threat 1, e.g. a national chain opening nearby]
- [Threat 2, e.g. rising rent and ingredient prices]
- [Threat 3, e.g. new food safety rules]
Slide 7: Strategies: build on strengths
- Strengths × opportunities
- [Use a strength to seize an opportunity]
- [e.g. Launch corporate catering for our regulars' employers]
- Strengths × threats
- [Use a strength to blunt a threat]
- [e.g. Start a loyalty programme before the chain opens]
Slide 8: Strategies: fix weaknesses
- Weaknesses × opportunities
- [Fix a weakness to unlock an opportunity]
- [e.g. Add online ordering through delivery apps]
- Weaknesses × threats
- [Reduce exposure where both meet]
- [e.g. Add a second supplier for key ingredients]
Slide 9: Priorities and next steps
- [Priority 1]: [owner], [date], [measure of success]
- [Priority 2]: [owner], [date], [measure of success]
- [Priority 3]: [owner], [date], [measure of success]
- Review this SWOT again on [date]
Find it in: SWOT analysis template