Free marketing plan template

Lay out audience, goals, channels, budget and measurement for a campaign or a year.

What's in this template

Slide 1: [Year or campaign] marketing plan

• [Brand name]

Slide 2: Goals

• [Goal 1, e.g. 2,000 new sign-ups]
• [Goal 2]
• [Goal 3]

Slide 3: Audience

• Who they are
• [Demographic or role]
• [Where they spend time]
• What they need
• [Main need]
• [Main objection]

Slide 4: Key message

• [One-line promise]
• [Proof point 1]
• [Proof point 2]

Slide 5: Channels

• [Channel 1]: [tactic]
• [Channel 2]: [tactic]
• [Channel 3]: [tactic]

Slide 6: Budget

• $[X]K Paid media
• $[Y]K Content
• $[Z]K Events

Slide 7: How we measure

• [Metric 1 and target]
• [Metric 2 and target]
• [Reporting cadence]

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