Product launch presentation template
A launch deck that introduces a new product to customers, partners, your sales team or the press: why you built it, three key features and their benefits, what early users say, results from the beta, and pricing and availability. It works for software, consumer products and services, and the AI adapts the wording to your audience.
Templates
- Product launch (presentation): Announce a new product: what it is, who it is for, key features, pricing and availability.
- Marketing plan (presentation): Lay out audience, goals, channels, budget and measurement for a campaign or a year.
How to use these templates
- Open the product launch template and describe the product in a sentence, with who it is for and the launch date.
- Tell the AI the customer problem and your three most important features, then ask it to "write each feature as a benefit the customer feels".
- Add real quotes and numbers from your beta or pilot. If you have none yet, delete those slides rather than inventing them.
- Download as PowerPoint, and ask the AI for a shorter version for social media or an internal version for the sales team.
Launching with a clear story
- Open with the problem, not the product. The audience needs to recognise the pain before the solution means anything.
- Three features are enough. Launch decks that list every feature leave no single one memorable.
- Write benefits, not specifications: "Charges your phone in 20 minutes" rather than "65 W fast charging".
- Use real customers' words in quotes, with their permission and a name or role. Made-up testimonials damage trust and can break advertising rules.
- Make the last slide answer "How do I get it?" with the price, date, where it is sold and a link.
Frequently asked questions
Who is a product launch presentation for?
Customers at an event or webinar, partners and resellers, your own sales and support team, or journalists. Tell the AI the audience and it adjusts the tone and detail.
How do I present a product with no beta results yet?
Replace the results slide with a short demo or a "how it works" slide, and the quotes slide with the customer problem in their own words from interviews.
Should I include competitors?
Internally, yes: a comparison slide helps the sales team. In a public launch, focus on what your product does rather than naming rivals.
Can I add product photos?
Yes. Add photos in the slide editor. For a demo video, download the PowerPoint and insert the video in PowerPoint or Google Slides.
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