Free business proposal template

Win new work with a clear business proposal covering the client need, your solution, timeline, pricing and next steps.

What's in this template

Proposal: [Project name]

Prepared for [Client name] by [Your company] · [Date]

Executive summary

[Client name] wants to [goal]. We propose to [your solution in one sentence], delivering [key outcome] by [date] for a total investment of $[amount].

The challenge

• [Current problem the client faces]
• [What it costs them today]
• [Why solving it now matters]

Our solution

We will [describe the approach in two or three sentences]. The work includes:

1. [Phase 1 name]: [What happens and what the client gets]
2. [Phase 2 name]: [What happens and what the client gets]
3. [Phase 3 name]: [What happens and what the client gets]

Expected results

• [Measurable result 1]
• [Measurable result 2]
• [Measurable result 3]

Timeline

• [Week or date range]: [Milestone]
• [Week or date range]: [Milestone]
• [Date]: Final delivery

Investment

• Total: $[amount]

Payment terms: [e.g. 50% upfront, 50% on delivery].

Why [Your company]

[Two sentences on relevant experience, a similar client result and what makes your team different.]

Next steps

1. Review this proposal and share questions by [date]
2. Sign the agreement
3. Kickoff meeting on [date]

[Your name] · [Title] · [email] · [phone]

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